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Since 2010, MSS Behtar Zindagi centres and teams acknowledge, appreciate and commend the role of a father in raising a happy and healthy family on ‘Father’s Day’. This year too, awareness sessions for men were organized at all 85 Behtar Zindagi Centers. Contraceptive promotional activities were also carried out by Contraceptive Social Marketing (CSM) MSS’s sister concern.
Television commercials and celebrity messages were aired on local TV cable networks and leading national channels. Furthermore, Radio FM 100 ran a full day ‘Father’s Day’ branded transmission with public service messages.
Press clips, media coverage and articles were published in leading national and local newspapers.
In appreciation of the event, one of the participants from Sialkot said, “Fathers, like mothers, are not born. Men grow into fathers; and fathering is a very important stage in their development.”